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On Thursday July 24, 2003 a small army of models, camera crew, trucks, and a RV surrounded the Loveless Building like a circle of wagons in the old west.

On Thursday July 24, 2003 a small army of models, camera crew, trucks, and a RV surrounded the Loveless Building like a circle of wagons in the old west. They were there to use the Joe Bar Cafe as a backdrop for the photographing of the new and classic product lines that we all know as the handy Swiss Army Knife.



The striking thing about a "Fashion Photo Shoot"is the amazing numbers of people that just stand around while the photographer makes those fine tuned adjustments which makes the composition work. Another highlight was observing the project manager for the shoot run around with great frenetic energy. With shouts of "SWEETIE" and "DARLING"the fragile egos of the hand models were soothed into skillful performances. Based upon observation, here truly was "The Hardest Working Woman in Show Business"

Who ever said nothing happens on Capitol Hill!!

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